A Blog Not Limited

to web design, standards & semantics

Webuquerque: Social Media Means Business

Feb 06, 2009

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This past Wednesday night, Webuquerque presented "Social Media Means Business," a panel-type discussion on using social media for business and communication.

We had another great turnout, with over 30 attendees! If you were unable to join us, here's what you missed.

Discussion Recap

Scott Westerman, Vice President for Comcast's operations in the Southwest, kicked off the discussion with his experiences using Twitter to improve Comcast's customer service.

Scott explained that "social media" is simply another form of communication — like phone and email. Using social media, he added, isn't about giving people canned responses. It is about people, so if you are going to get involved, be prepared to have a conversation.

Scott also talked about the importance of being proactive and paying attention to what is said about your company in today's social media. This gives you the chance to listen and then help people resolve their problems. He also said it is important for companies to be proactive regarding their employees' use of social media, explaining that most employees are going to use it regardless of policy so it is best to train them to do so effectively.

Matthew Reichbach, a NM politics blogger, talked about how he uses Twitter and Facebook to promote his blog and work with the New Mexico Independent.

Matt mentioned using Twitter Feed to promote his blog on Twitter. But, like Scott, Matt stressed the importance of the personal relationships and engaging in conversation on Twitter. He also talked about how he used ChipIn in conjunction with his blog and Facebook to help raise funds to and attend last year's Netroots Nation conference, as well as the Democratic National Convention.

Jason Nakai, Webuquerque co-manager and Multimedia Developer for the American Society of Radiologic Technologists, concluded the presentation talking about how Webuquerque is using social media.

Jason, too, emphasized that technology simply enables the social relationships; that it's the people, relationships and conversation that are the key to a successful social media effort. Jason provided suggestions for how to choose social media for a business campaign and discussed tools like Vimeo, Upcoming, Flickr and our local Duke City Fix.

Deck, Video & Photos

Want more? Well, we've got more.

Jason's slide deck is available on Slideshare:

Also, we were lucky to have the presentation recorded by Parry Silcox, who is PhD student in UNM's Teacher Education program. In addition to supporting Webuquerque, he is using this video for a Multimedia Literacy class that helps current and future teachers gain a more thorough understanding of the current state of technology.

Once the video is ready, we'll be posting it online, and I'll make the link available here.The video is now ready and available on Viddler:

Finally, pictures from the presentation are in our Webuquerque Flickr group:

  • Webuquerque: Social Media Means Business
  • Webuquerque: Social Media Means Business
  • Webuquerque: Social Media Means Business
  • Webuquerque: Social Media Means Business

Coming in March

Our next presentation is A CSS Survey: From Syntax To Rounded Corners on Wednesday, March 4, 2009, beginning at 6:30 pm at Uptown Sports Bar and Grill.

Jason Nakai and I will survey CSS, covering everything from basic syntax, to tools and resources, to what's new in CSS3:

  • Standards and best practices
  • Browser support, testing, hacks and troubleshooting
  • Mobile and print CSS
  • CSS editors, including a focus on Dreamweaver's features
  • Processes for working with inherited CSS
  • CSS frameworks
  • CSS3 features

Also for our future presentations, Jason and I are looking into a microphone setup to help with the noise issues. We both completely agree that the noise from the bar area was very distracting. However, we hope to keep Uptown as our venue, as it encourages the social aspect of Webuquerque, which we feel is vital.

Thanks for being patient with us as we work out the "kinks."

2009 Presentation Schedule

Be sure to mark your calendars with our entire 2009 schedule:

April 1
Topic: Agile and UX Design
Presenter: Kevin Silver
May 6
Topic: Web Standards & Accessibility With Dreamweaver
Presenters: Virginia DeBolt & Emily Lewis
June 3
Topic: Web Workflows in Adobe CS4
Presenter: Jason Nakai
July 1
Topic: Search Engine Optimization (SEO)
Presenter: Chris Kenworthy
August 5
Topic: Development Frameworks & Libraries
Presenter: Mark Casias
September 2
Topic: Podcasting & Vodcasting
Presenter: Vincent Ascoli
October 7
Topic: Microformats
Presenter: Emily Lewis
November 4
Topic: Web marketing
Presenter: Reid Givens
December 8
NMAUG holiday party (time & location TBA)

Add 2009 Webuquerque schedule to Google Calendar

Please note, these topics and presenters are subject to change.

Keep Up–to–Date

Stay informed about Webuquerque by joining us:

Thank You!

Thanks to all of last night's attendees and speakers. We look forward to seeing you in March!

In the meantime, if you have feedback (good or bad) for us, please .(JavaScript must be enabled to view this email address).

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P.S. Don't forget my book Microformats Made Simple is still for sale!


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The Coolest Person I Know

Emily Lewis

Yeah, that would be me: .

I'm a freelance web designer of the standardista variety, which means I get excited about things like valid POSH, microformats and accessibility. I ply my trade from my one-person design studio in Albuquerque, New Mexico 87106 USA.

A Blog Not Limited is my personal blog where I pontificate about web design, web standards, semantics and whatever else strikes my fancy. Head on over to Emily Lewis Design if you'd like to see my work or, even better, hire me.


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